Let’s get this out of the way: brainstorming is broken.

It eats time, drains mental energy, and reliably produces mediocre ideas wrapped in the illusion of progress.

And yet we keep doing it.

We gather smart people in rooms, cover walls with sticky notes, congratulate ourselves on “divergent thinking” — and then quietly go back to doing what we were going to do anyway.

If creativity is your most valuable asset, brainstorming is one of the most expensive ways to misuse it.

So we decided to kill it.

Why Brainstorming Fails (and Not Just in Practice)

This isn’t just a vibe. It’s science.

Decades of research show that traditional group brainstorming:

• Produces fewer ideas than individuals working independently
• Produces lower-quality ideas on average
• Suffers from production blocking (only one person can talk at a time)
• Encourages groupthink and safe, obvious answers
• Penalizes weird, risky, or unfinished ideas

Even worse: brainstorming feels productive. Which makes it dangerously convincing.

People leave sessions energized, surrounded by artifacts — post-its, clusters, canvases — that look like output. But output isn’t insight. And artifacts aren’t ideas.

The real cost isn’t just the meeting time.

It’s the opportunity cost: creative energy spent performing creativity instead of solving hard problems.

Time that designers, strategists, founders, and writers could spend thinking deeply is burned on coordination rituals.

We think creative people deserve better tools.

A Better Way to Generate Ideas

Instead of asking humans to simulate an algorithm badly, we’ve re-built the algorithm.

Meet Spark

Spark is an Explore agent designed to do one thing extremely well: generate aligned, relevant, non-obvious ideas — without meetings.

One prompt.

Your problem frame.

Your existing context.

And Spark goes idea hunting.

What Spark Actually Does

Spark doesn’t brainstorm. It explores. It navigates your Whitespace’ Context Fabric — all the constraints, priorities, assumptions, and signals that usually get lost in a room full of people talking over each other. Spark respects your problem frame. It stays aligned with your intent. It doesn’t get distracted by the loudest voice. And it doesn’t stop at one angle.

Ideation Strategies Built In

Not all ideas should come from the same direction. So Spark lets you choose how to think:

• Oppose – attack your assumptions head-on
• Build On – systematically improve what already exists
• Wild Reframe – twist the problem until it reveals something new
• Cross-Domain – steal structures from unexpected places

You’re not just getting “more ideas”, you’re getting ideas shaped by intent.

This is ideation as a tool, not as a ritual.

Now Add Experts … Any Experts

Sometimes you don’t just want ideas, you want perspective.

That’s where Expertspark comes in. With Expertspark, you can ask any expert — real or imaginary, historical or fictional — to weigh in on your problem:

A scientist.

A philosopher.

A strategist who doesn’t exist yet.

A version of yourself five years in the future.

No scheduling.

No gatekeeping.

No “can you spare 30 minutes?”

Just insight, on demand.

Expertspark isn’t about replacing human expertise. It’s about making perspective cheap enough to use early, before you’ve already committed to the wrong direction.

Why This Changes Everything

Brainstorming was never really about ideas. It was about coordination.

Spark and Expertspark remove that coordination tax.

They let individuals think deeply, explore widely, and then come together with substance, not sticky notes.

This doesn’t kill collaboration. It makes collaboration worth the time.

Creative work is hard.

Good ideas are rare.

Time is too precious to waste a tree on post-its.

Spark and Expertspark exist so you can stop performing creativity — and start doing the work that actually moves things forward.

Let’s kill the brainstorming. Once, and for all.